Toys Under $25

Looking for great kids’ toys without spending a fortune? Explore our toys under $25, featuring affordable puzzles, games, creative activities, educational toys and small gifts that kids will genuinely enjoy, perfect for birthdays, stocking fillers or a little surprise just because.

433 products

A package of Djeco Tattoos - Field Flowers by DJECO featuring a variety of colorful designs, including flowers, butterflies, and hearts. The packaging shows an arm with some of the dermatologically tested tattoos applied and includes text indicating their safety for all skin types.
$12.95
Djeco Tattoos - Field Flowers
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Djeco Origami - Planes - The Toybox NZ Ltd
Djeco Origami - Planes - The Toybox NZ Ltd
$22.95
Djeco Origami - Planes
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Image of a Crayola Washable Paint Sticks 6pk pack displaying six classic colors: red, yellow, green, blue, purple, and orange. The less mess kids' paint sticks, with caps removed, are arranged in front of the open box. The box shows the Crayola logo and a warning about choking hazards.
$12.95
Crayola Washable Paint Sticks (6pk)
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A 12-pack of Little Brian Paint Sticks classic features vibrant colors. The packaging showcases a colorful background adorned with paw prints and a cheerful yellow mascot, accompanied by the text "Mess-free painting!" The pack is displayed at a slight angle for an eye-catching presentation.
A row of twelve vibrant paint sticks from the Little Brian Paint Sticks classic - 12 pack, arranged in a straight line, each one a different color: violet, green, white, light blue, dark blue, brown, orange, yellow, green again, pink, dark blue again and red. The caps match the color of each paint stick for mess-free painting.
$19.95
Little Brian Paint Sticks classic - 12 pack
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The MIEREDU Magnetic Puzzle Box - Infinity Artist is displayed. This travel set includes two artist figures, various interchangeable magnetic clothing pieces, and accessories inside a purple tin case. The set encourages STEAM play, imaginative play, and creativity. Dream big with endless possibilities!
$14.95
MierEdu Magnetic Puzzle Box - Infinity Artist
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Crayola Sidewalk Chalk 12 pack of washable chalk
$7.95
Crayola Sidewalk Chalk (12pk)
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The QUUT Triplet Beach & Bath Toy in Cherry Red from QUUT features a red silicone design with a tapered handle on one end. This innovative tool boasts a flat, palm-like base with holes and five rounded tips resembling fingers, making it multifunctional for whisking or sifting. Its unique design also doubles as an imaginative sand tool for beach fun.
A young boy with blonde hair sits on the sandy beach, smiling brightly at the camera. He is shirtless and wears patterned swim trunks. Using the QUUT Triplet Beach & Bath Toy in Cherry Red from QUUT, he shapes a sand sculpture with precision. The background shows the smooth, undisturbed sand of the beach.
$5.00 $16.95
QUUT Triplet Beach & Bath Toy - Cherry Red
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Toy Funky Toucan Tower stacking game with colourful balancing toucan pieces
Toy Funky Toucan Tower toucans stacked into a tall balanced tower
$22.95
Toy Funky Toucan Tower
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A sheet of assorted, dermatologically tested temporary tattoos displayed under a hand features designs that include a wolf's head, anchor, skulls, dice, snakes, sharks, an eagle, a heart with "MOM," and various nautical and traditional tattoo motifs in black and blue ink. The brand name "DJECO" is at the top left. This set is called Djeco Tattoos - Dark Side.
$12.95
Djeco Tattoos - Dark Side
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A box of Crayola Ultra-Clean Washable Large Crayons 8pk contains 8 chunky crayons in various vibrant colors. The text on the yellow box reads "World's Most Washable!" and "Nontoxic." The packaging is adorned with colorful crayon illustrations and bubbles.
$6.95
Crayola Ultra-Clean Washable Large Crayons 8pk
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The image shows a box for the "Orchard Toys Shopping List Extras Fruit & Veg" game. On the front, two children are depicted: one holding a pineapple and a shopping list, and the other holding a basket of familiar items. This two-player game, made by Orchard Toys, is suitable for ages 3-7, has been teacher-tested, and is manufactured in Britain.
Introducing Orchard Toys' Shopping List Extras: Fruit & Veg by Orchard Toys - a shopping-themed educational matching game. The image displays two shopping lists featuring illustrations of fruits and vegetables, two shopping cart boards, and an array of small tiles depicting familiar items like carrots, grapes, and bread. This engaging game is perfect for exciting two-player fun!
$24.95
Orchard Toys Shopping List Extras Fruit & Veg
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A package of Crayola Washable Kids Paint Pots Classic Colours 6pk includes six bottles of vibrant paint in purple, red, yellow, green, orange, and blue. The packaging emphasizes “Washability You Can Trust!” and is intended for children aged 3 and older, making it perfect for crafts. Each bottle contains 2 fluid ounces.
$17.95
Crayola Washable Kids Paint Pots Classic Colours 6pk
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Honeysticks Natural Watercolour Paints by Honeysticks - a tin of eight vibrant washable watercolour paints with a natural wooden paintbrush.
Honeysticks Natural Watercolour Paints tin open to show eight natural colours including yellow, red, pink, purple, green, blue, brown and orange.
$17.95
Honeysticks Natural Watercolour Paints
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A vibrant box labeled "MIEREDU Travel Magnetic Puzzle - Mermaids." The cover showcases a mermaid with pink hair swimming underwater alongside fish and a sea turtle. It features icons indicating it is suitable for ages 3+, travel-ready, and includes over 30 pieces designed to enhance hand-eye coordination.
Image of the "MIEREDU Travel Magnetic Puzzle - Mermaids" by MIEREDU. The box cover is pink, adorned with illustrations of mermaids, sea creatures, and various accessories. Text in multiple languages promotes it as a magnetic toy set ideal for travel, perfect for enhancing hand-eye coordination on the go.
$14.95
MierEdu Travel Magnetic Puzzle - Mermaids
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A box of Crayola Super Tips Washable Markers 20Pk by Crayola is displayed with a vibrant and colorful design. The pack contains 20 markers in assorted colors, perfect for coloring fun. The text on the box highlights the washability, versatility for drawing thick or thin lines, and the product's name.
$14.95
Crayola Super Tips Washable Markers 20Pk
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The Crocodile Creek 12pc Mini Puzzle - Construction from Crocodile Creek features a yellow dump truck with blue windows and the label "C223A." Designed to enhance fine motor skills and hand-eye coordination, the puzzle is partially assembled with one piece missing in the bottom left corner. The box, displaying the same image, is placed in front of the puzzle.
$19.95
Crocodile Creek 12pc Mini Puzzle - Construction
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Image of the Honeysticks Jumbo Paint Brush Set - 3 pack, featuring three jumbo paint brushes with natural wood handles and silver ferrules, packed in a cardboard storage tube. Decorated with a bee and honeycomb design, this set from Honeysticks includes soft-bristled brushes that are non-toxic for safe artistic adventures.
A child's hand holding a Honeysticks Jumbo Paint Brush from the Honeysticks Jumbo Paint Brush Set - 3 pack, dipped in blue, non-toxic paint, creating dots on a blank sheet of paper. Various art supplies and colorful paints are scattered around on a dark brown natural wood table in the background.
$17.95
Honeysticks Jumbo Paint Brush Set - (3 pk)
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The Vtech Spin & Learn Colours Torch by Vtech is a vibrant educational toy featuring a blue handle, red body, and yellow switch. It includes buttons labeled "abc," "?", and "1 2 3" alongside cartoon faces on the lens. A small green turtle sits atop the handle to complete this fun learning torch.
Image of the Vtech Spin & Learn Colours Torch by Vtech in its packaging. This educational torch is designed for children aged 18-36 months and features colorful buttons and a turning ring to teach colors, animals, and more. The box displays the vibrant learning toy and a child playing with it.
$23.95
Vtech Spin & Learn Colours Torch
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The MIEREDU Travel Magnetic Puzzle Box from the Dream Big Series features a "Police Officer" theme. This engaging set by MIEREDU includes a smiling police officer holding a flashlight and dressed in full uniform, alongside a police dog and over 30 magnetic pieces. Warning: Choking hazard for children under 3 years old. Ideal for aspiring young officers!
The MIEREDU Travel Magnetic Puzzle Box - Dream Big Series Police Officer opens to reveal a cartoon police officer along with various police-related items such as a vest, handcuffs, flashlight, helmet, and a police dog. The interior also includes shelves stocked with additional equipment like a radio and a walkie-talkie, making it an engaging puzzle box for children.
$14.95
MierEdu Travel Magnetic Puzzle Box - Dream Big Series Police Officer
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Hey Clay Flower Rings air-dry clay ring making kit box
Finished Hey Clay flower rings sculpted in bright colours
$10.95
Hey Clay - Flower Rings
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Melissa & Doug Reusable Sticker Pad - Princess Castle - The Toybox NZ Ltd
Melissa & Doug Reusable Sticker Pad - Princess Castle - The Toybox NZ Ltd
$22.95
Melissa & Doug Reusable Sticker Pad - Princess Castle
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Little Brian Bath Paint Sticks 6 pack packaging with six twist-up bath paint sticks
Little Brian Bath Paint Sticks - solid water-soluble bath paint in classic colours that twists up like a glue stick
$14.95
Little Brian Bath Paint Sticks - 6 pack
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Classic World Alphabet Puzzle, a natural wooden board puzzle with 26 colourful lift-out letters from A to Z, each showing a matching animal picture and word beneath.
Close-up of the Classic World Alphabet Puzzle wooden board showing letters lifted out to reveal the illustrated animals and words underneath for early learning.
$24.95
Classic World Alphabet Puzzle
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Crayola My First Safety Scissors 3pk, a set of three chunky plastic safety scissors in blue, orange and green with blunt rounded tips for young children
Close up of the Crayola My First Safety Scissors showing the wave, straight and zig-zag cutting edges on the three colourful scissors
$9.95
Crayola My First Safety Scissors 3pk
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What are the best toys under $25 for kids?

Great toys don’t need to come with a big price tag. Our toys under $25 collection makes it easy to find fun, engaging and purposeful toys for different ages and interests, whether you’re shopping for a birthday present, stocking filler, party gift or an affordable everyday treat.

  • Choose creative activities for kids who love making and drawing.
  • Discover puzzles and games that encourage thinking, concentration and problem-solving.
  • Find educational toys that make learning fun through hands-on play.
  • Explore small toys that are ideal for birthdays, stocking fillers and gifts for friends.
  • Shop affordable options from many of the trusted toy brands in our wider range.

Looking for something a little more? Explore our $25 to $50 toy collection for even more puzzles, games, creative activities and toys for every kind of play.