Toys Under $25

Looking for great kids’ toys without spending a fortune? Explore our toys under $25, featuring affordable puzzles, games, creative activities, educational toys and small gifts that kids will genuinely enjoy, perfect for birthdays, stocking fillers or a little surprise just because.

452 products

The Kiwicorn Mini Board Book, part of the KUWI THE KIWI brand, features a children's book cover illustrated with a fluffy creature sporting a colorful spiral horn. The title "Just Like Kiwicorn" is displayed in large, whimsical font, with Kat Merewether’s name beneath it. A light purple background sets the perfect tone for this delightful tale that promotes diversity teaching.
A hand holds open a small children's book, "Kiwicorn Mini Board Book" by KUWI THE KIWI, against a background of green plants. The left page has the text "I am GENTLE" adorned with decorative elements, while the right page features a vibrant illustration of a fluffy creature adorned with flowers, looking through a kaleidoscope to promote diversity education.
$12.95
Kiwicorn Mini Board Book
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The Hey Clay Bright Squad display box features individual cans of Hey Clay brand modeling clay. The packaging is divided into sections labeled Arc, Spook, Fafa, and Burbal, each showcasing a small creature model with corresponding clay containers underneath. It boasts colorful packaging complete with sculpting instructions and a QR code on the right side.
A promotional image for Hey Clay Bright Squad - Individual Cans from Hey Clay showcasing the "Bright Squad." The image features four vibrant clay characters: Arc (blue with horns), Spook (green with spots), Fafa (orange with one eye), and Burbal (pink with spikes). Simply follow the sculpting instructions provided in the brightly colored sections of the background as your creations air dry.
$2.95
Hey Clay Bright Squad - Individual Cans
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The Honeysticks My First Paint Brush Set - 3 pack is displayed on a white background. Each toddler paintbrush features a wooden, ergonomically designed handle and natural bristles, labeled with "Honeysticks My First Paintbrush" in black text. Two brushes are positioned upright, while one rests horizontally.
A young child with brown hair, dressed in a beige knitted sweater, is using a Honeysticks My First Paint Brush from the Honeysticks My First Paint Brush Set - 3 pack, equipped with an ergonomically designed handle, to create a watercolor painting on a white piece of paper. The child is focused and appears to be enjoying the activity.
$17.95
Honeysticks My First Paint Brush Set - (3 pk)
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A dynamic play experience awaits with the Hape Cogwheel Train from Hape, featuring a wood and plastic design, metallic silver engine, and red cabin. Its black and gray wheel frame supports a black cargo car carrying yellow-gold stackable blocks. Perfect for pairing with your Hape crane, the train is set against a white background.
The Hape Cogwheel Train set from Hape features a red and silver engine pulling a cart loaded with cargo. The track includes a raised section where an Hape crane lifts a bundle of logs. The wooden rails are designed to form interconnected loops with elevated supports, providing children with an exciting and dynamic play experience.
$19.00 $29.95
*Hape Cogwheel Train
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The HAPE Beaded Raindrops feature three vibrant hourglasses side by side, each filled with multi-colored beads. Resembling a rainmaker, these hourglasses have wooden caps on the top and bottom, accented in pink, teal, and red respectively. The beads cascade through spiral inserts when tilted, making them perfect for a toddler's sensory play! This innovative toy is brought to you by HAPE.
Presenting the HAPE Beaded Raindrops—a clear cylindrical hourglass timer from HAPE, featuring teal and wooden caps on both ends. Inside, white, light blue, and green beads cascade through a white funnel at the center, mimicking soothing raindrop sounds when turned—making it perfect for a toddler's sensory playtime.
$17.95
HAPE Beaded Raindrops
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An image of the Crayola Colour & Sticker Book - Bluey, by Crayola, showcasing the beloved cartoon character Bluey. The cover displays Bluey waving on one side and a partially colored drawing of her on the other. This charming book contains 32 pages and over 50 stickers, making it an ideal match for Crayola Crayons & Colored Pencils.
The Crayola Colour and Sticker Book Bluey shown from the back, featuring colourful Bluey colouring pages and reusable stickers
$7.95
Crayola Colour & Sticker Book - Bluey
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Mudpuppy Unicorn Magic Mini Memory Match Game showing the small cube storage box and round unicorn illustrated matching cards.
The Mudpuppy Mini Memory Match Game - Unicorn by Mud Puppy features a charming grid of 12 round illustrations with whimsical designs. The images include various unicorns, rainbows, a moon, stars, a Pegasus, a swan, and a butterfly set against colorful backgrounds in shades of pink, blue, and green. This game is perfect for honing matching skills.
$11.95
Mudpuppy Mini Memory Match Game - Unicorn
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The Crayola Pipsqueaks Washable Markers 16pk includes a variety of vibrant colors. The packaging highlights colorful illustrations and features the text "Small Size, Big Color!" with images of three cheerful markers—one pink, one green, and one blue. Ideal for children!
$11.95
Crayola Pipsqueaks Washable Markers 16pk
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The PlanetBox Launch Magnet by CAMELBAK is a metal lunch tray divided into four compartments, adorned with captivating images of the night sky. One compartment features the text, "THIS PLANETBOX BELONGS TO," set against a backdrop of stars and galaxies. The design showcases mesmerizing deep blue and purple cosmic themes, making it an ideal choice for a customizable lunchbox enhanced with unique PlanetBox accessories.
A customizable metal lunchbox with five sections is shown. Each compartment is adorned with blue covers featuring internet slang and emoticons like "BRB," "OMG," ":)," and "<3". Branded "CAMELBAK" and called the "Planetbox Launch Magnet," this lunchbox also offers accessories like lunchbox magnets for personal flair.
$4.00 $7.95
Planetbox Launch Magnet
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Introducing the Tiger Tribe Chalk Stationery from TIGER TRIBE, a vibrantly designed box containing 10 jumbo-sized chalk pieces along with an easy-grip chalk holder. The front of the package showcases colorful chalk drawings and includes a small parts hazard warning for children under 3 years. Ideal for outdoor play, this product is suitable for ages 3 and up.
Tiger Tribe Chalk Stationery set showing the ten jumbo coloured chalks and the easy-grip chalk holder.
$19.95
Tiger Tribe Chalk Stationery
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Kuwi's Creative Colouring Book by Tikitibu showcases a cover embellished with detailed illustrations of animals, plants, and diverse objects. At the center is a kiwi bird clutching a crayon, welcoming individuals of all ages to unleash their creativity.
A coloring book page from Tikitibu's Kuwi's Creative Colouring Book by Kat Merewether showcases the letter "A" amidst an array of insects and animals such as snails, bugs, and caterpillars. The charming letter is embellished with furry creatures and fungi, all depicted on a rustic wooden surface—ideal for both kids and adults.
$22.95
Kuwi's Creative Colouring Book
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Crayola Paw Patrol Colour and Sticker Book cover featuring Paw Patrol characters
$7.95
Crayola Colour & Sticker Book - Paw Patrol
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The QUUT Alto in Lagoon Green from QUUT is a silicone mold featuring a vibrant yellow and light blue ring design on top. It has a broad base that tapers towards a circular opening at the center, resembling a stackable toy. This mold is ideal for crafting ring-shaped confections or other foods.
A small sandcastle sits on the beach, surrounded by three colorful QUUT Alto molds in blue, yellow, and Lagoon Green. The sand is uneven, with some green plants growing around the molded structures, creating a quaint sand village.
$17.00 $39.95
QUUT Alto - Lagoon Green
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Honeysticks Originals beeswax crayons 10 pack in assorted colours
Chunky Honeysticks beeswax crayon held in a child's hand
$22.95
Honeysticks Beeswax Crayons - Originals (10 pk)
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The Classic World Balancing Water Lily by Classic World is an engaging wooden balancing game featuring an eco-friendly green base and vibrant frog-shaped pieces in red, blue, and green arranged on top. One green frog piece rests next to the base. The slightly tilting base challenges hand-eye coordination as it responds to the weight distribution of the frogs.
A young girl with pigtails is sitting at a table, smiling and holding a small wooden toy fish. In front of her, there are various eco-friendly wooden toy pieces and the Classic World Balancing Water Lily game’s round, green board. She is wearing a white shirt with a floral pattern and a green overall dress, enjoying an engaging balancing game by Classic World that enhances hand-eye coordination.
$22.95
Classic World Balancing Water Lily
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Illustration of the MIEREDU Travel Magnetic Puzzle Box - Dream Big Series Firefighter by MIEREDU on display. The set features a magnetic firefighter figure in a yellow suit and helmet, complemented by over 30 magnetic puzzle pieces. Accessories such as a ladder, fire hydrant, and alarm are also visible within the puzzle box. A warning regarding small parts and choking hazards for children under 3 years is noted.
The MIEREDU Travel Magnetic Puzzle Box - Dream Big Series Firefighter, by MIEREDU, features a toy set depicting a fire station scene inside an open tin. On the left, a firefighter figure stands in uniform with a helmet, holding a hose. The right side shows shelves with firefighting tools including a fire extinguisher, traffic cone, hydrant, and first-aid kit. Magnets keep everything in place for children to enjoy.
$14.95
MierEdu Travel Magnetic Puzzle Box - Dream Big Series Firefighter
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The DJECO Origami - Dinosaurs Paper Craft Kit box showcases an array of origami dinosaurs and birds set against a gradient background. This vibrant children's craft kit features a green dinosaur, a yellow dinosaur, and birds crafted from patterned paper. Additionally, the box includes text in several languages.
The Djeco Origami - Dinosaurs collection by DJECO features six colorful, abstract geometric patterns arranged in two vertical columns. Each image showcases a unique design with vibrant shapes and lines reminiscent of Japanese Origami Craft, creating visually intriguing artworks. Next to the columns, "8×3" is displayed.
$14.95
Djeco Origami - Dinosaurs
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The HAPE Gardeners Greenhouse by HAPE features a plastic container with a green base, six round indentations, and a transparent lid topped with a bamboo handle. It comes with two icons showcasing "Made of Bamboo" and "Made of Plant Plastic," emphasizing its sustainable materials. Ideal for an eco-friendly greenhouse setup.
Six small plants are growing in individual cylindrical bamboo paper pots, all neatly placed in a green plastic tray. The background is white and adorned with simple line drawings of a dragonfly, butterfly, and ladybug. This eco-friendly setup, known as the *HAPE Gardeners Greenhouse* from HAPE, promotes sustainable gardening practices with its innovative design.
$19.95
HAPE Gardeners Greenhouse
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A vibrant collection of Djeco Origami - Small Boxes crafted from patterned paper. These boxes come in various shapes, including rectangular and diamond-shaped, adorned with decorative patterns and designs. The image also includes a DJECO branded origami set featuring stickers and sheets of patterned origami paper.
A collection of colorful, patterned papers from the Djeco Origami - Small Boxes set by DJECO is fanned out. On top, one paper displays whimsical designs such as teacups, flowers, and various shapes arranged in strips. The other papers feature vibrant patterns including flowers, geometric shapes, and dots.
$14.95
Djeco Origami - Small Boxes
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QUUT Treasure Island bath puzzle - 12-piece foam turtle-shaped bath puzzle, main product photo
QUUT Treasure Island bath puzzle - alternate view of turtle-shaped foam puzzle
$9.00 $34.95
QUUT Treasure Island Puzzle
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A pair of Tiger Tribe Explorer Binoculars, designed for kids in blue with a charming cartoon explorer illustration, come with a matching blue neck strap. Accompanying the binoculars is an "Explorer Binoculars Handbook," featuring the same engaging illustrations, perfect for honing outdoor detective skills. Presented by TIGER TRIBE.
A pair of Tiger Tribe Explorer Binoculars, designed for kids with a charming cartoon character design and a matching blue strap, rests on a wooden surface. Next to the binoculars is a booklet titled "Explorer Binoculars" featuring the same playful character. The background is beautifully decorated with various sprigs of green leaves and small flowers, creating an ideal setting for honing outdoor detective skills.
$19.95
Tiger Tribe Explorer Binoculars
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4M Mould & Paint Flower Fairy kit box
4M Mould & Paint Flower Fairy kit contents
$19.95
4M Mould & Paint Kit - Flower Fairy
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The HAPE Digger Bucket by HAPE is a bright yellow plastic dustpan with a long handle. Resembling a construction digger bucket, it features a wide, open top and a built-in grip for easy handling. Its modern and functional design makes it perfect for transporting sand during your next construction project.
$12.95
HAPE Digger Bucket
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Quut Jellyfish Bath Puzzle floating foam bath toy for toddlers
Quut Jellyfish Bath Puzzle colourful foam jellyfish pieces sticking to the tub wall
$5.00 $24.95
QUUT Jellyfish Bath Puzzle
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What are the best toys under $25 for kids?

Great toys don’t need to come with a big price tag. Our toys under $25 collection makes it easy to find fun, engaging and purposeful toys for different ages and interests, whether you’re shopping for a birthday present, stocking filler, party gift or an affordable everyday treat.

  • Choose creative activities for kids who love making and drawing.
  • Discover puzzles and games that encourage thinking, concentration and problem-solving.
  • Find educational toys that make learning fun through hands-on play.
  • Explore small toys that are ideal for birthdays, stocking fillers and gifts for friends.
  • Shop affordable options from many of the trusted toy brands in our wider range.

Looking for something a little more? Explore our $25 to $50 toy collection for even more puzzles, games, creative activities and toys for every kind of play.