Save up to 70% off selected items!

* Offer not valid in conjunction with any other discount codes. Available whilst stocks last.

Outlet Sale Now onSave up to 70% on selected items!

Looking for Christmas Gift Inspiration?

Check out our Christmas Gift Guide!

New Arrivals

Kuwi the Kiwi Maori Activity Book - He Puka Ngohe
Kuwi's Weta World Puzzle 100 pc
Tiger Tribe Eco Crayons
-33% New
U.Games Eric Carle The Very Hungry Caterpillar Rainbow Picnic Game

Runna Balance bikes

At The Toy Box, we are proud to supply top quality yet affordable Runna balance bikes in a range of colours. These bikes are the perfect bike for your child to learn to ride on.

Let's pay it forward

100% of your pay-it-forward donation goes to provide our range of products to those in need in our community.

When you check out you have an opportunity to make a difference with a small donation to kids in need.

Hape Toys

Created to inspire play, learn, and explore the world we live in.
HAPE Build Up & Away Blocks
HAPE Fantasia Blocks Train
HAPE My First Balance Bike - Blue
Hape Play Essentials Classic Figure 8 Set

Pretend Play

Pretend play is when kids use their imagination to create pretend scenarios and act them out with toys or by pretending to be someone else.

It's super important because it helps them learn how to solve problems and communicate better, while also letting them explore different roles and situations. Whether they're playing house, school, or superheroes, it's a fun and engaging way for kids to learn and grow.

The Toy Box has you covered


We deliver nation wide, All goods shipped from our Bay of Plenty warehouse to everywhere!


We stand by what we sell. If your not happy with your purchase we take it back no questions asked.


Our Warehouse is based in Te Puke. If you are near by we do allow pickups if you let us know first.


We only stock the best brands. Our selection process ensures you'll be happy with anything we sell.

New Zealand's best online toy store.

We like to think we are NZ's favourite place online to shop for quality Toys, Games, Puzzles, Balance Bikes and so much more.