NZ’s Best Rated Online Toy Retailer – 100% New Zealand Owned & Operated

Shop our Best Selling Brands

Shop by brand to explore our most loved and top-selling toy brands, including Hape, Connetix, VTech, and Kinderfeets. These brands are chosen for their quality, play value, and ability to support children’s learning through play.

The Toy Box has you covered

Price Match Promise

If you find an item at a lower price elsewhere, we'll price match for you.

Delivery

All orders ship nationwide from our Bay of Plenty NZ warehouse.

Returns

We understand that sometimes items aren’t quite right. That’s why we offer an easy returns process.

Pickup

Local pick-up is available from our Te Puke warehouse. Just contact us to arrange.

Shop By Age

From first discoveries to big imaginations, our age-based toy collections make it easier to find toys that suit your child’s stage, interests, and way of learning.

Shop our Best Selling Toys

These are the favourites that families keep coming back for - magnetic tiles, beautifully crafted wooden toys, educational playsets, balance bikes, and more. Loved by Kiwi kids and trusted by parents, our best-selling range is packed with toys that spark creativity, build skills, and bring endless fun. Explore the ones that never stay in stock for long.

View all products

$14.36 ~~Sale price$17.95~~

Hape Double Sand and Water Wheel

View product

-20%

The Hape Ice Cream Shop by Hape is a vibrant collection of plastic toys ideal for sandy adventures at the beach or in the sandpit. This imaginative set includes a green bucket with a handle, a red scoop, three cone-shaped pieces (two orange and one red), and three bowl-shaped pieces (blue, red, and yellow), all designed to resemble playful ice cream shop items.

Two young children are sitting on a sandy beach, playing with colorful plastic toys. The girl, in a white shirt and pink shorts, is holding an orange toy while dreaming of the Hape Ice Cream Shop. The boy, wearing green shorts, is examining a green container. The sea and blue sky provide the perfect backdrop.

$11.16 ~~Sale price$13.95~~

Hape Ice Cream Shop

View product

-20%

The Hape Fire Station includes a building with a watchtower, a flag, and a garage, fire engine with ladder, firefighter figurine, helicopter, dalmatian & fire hydrant

$159.96 ~~Sale price$199.95~~

Hape Fire Station

View product

-20%

The Hape Watering Can - Red by Hape features a red plastic body with an orange spout and handle. Its rounded design includes a single, large opening on top. The short, wide spout is crafted for easy handling, making it an ideal gift for young gardeners and a charming addition to your gardening tools.

$7.96 ~~Sale price$9.95~~

Hape Watering Can - Red

View product

-20%

The Toy Box Google Reviews – 5-Star Rated New Zealand Toy Store

With hundreds of five-star Google reviews, The Toy Box is trusted by Kiwi families for quality toys, fast delivery, and friendly service. Proudly New Zealand owned and operated, we’re here to make playtime easy, educational, and fun.

Explore Our Best-Selling Toy Collections

From magnetic tiles to wooden classics, balance bikes, and dolls - these popular toy categories are loved by parents and kids across New Zealand. Find your child’s next favourite at The Toy Box.

Kitchen & Pretend Play Toys

Train Sets

New Arrivals

Discover the latest arrivals at The Toy Box, featuring new releases from leading toy brands loved by Kiwi families - including favourites like VTech, Crayola, and more. Fresh toys land every week, so there’s always something new to explore.

View all products

$27.96 ~~Sale price$34.95~~

Vtech Dash N Deliver Scooter

View product

-20% New

$22.36 ~~Sale price$27.95~~

Vtech Flap & Play Penguin

View product

-20% New

$22.36 ~~Sale price$27.95~~

Vtech Snap & Smile Camera

View product

-20% New

$19.96 ~~Sale price$24.95~~

Vtech Tapping Tunes Tambourine

View product

-20% New

The Toy Box Blog

Explore articles on play-based learning, child development, and the toy brands we love, with ideas and insights to support growing minds at every stage.

Visit the blog