NZ’s Best Rated Online Toy Retailer – 100% New Zealand Owned & Operated
Shop the Best Selling Toys
These are the favourites that families keep coming back for - magnetic tiles, beautifully crafted wooden toys, educational playsets, balance bikes, and more. Loved by Kiwi kids and trusted by parents, our best-selling range is packed with toys that spark creativity, build skills, and bring endless fun. Explore the ones that never stay in stock for long.
The Toy Box Google Reviews – 5-Star Rated New Zealand Toy Store
With hundreds of five-star Google reviews, The Toy Box is trusted by Kiwi families for quality toys, fast delivery, and friendly service. Proudly New Zealand owned and operated, we’re here to make playtime easy, educational, and fun.Explore Our Best-Selling Toy Collections
From magnetic tiles to wooden classics, balance bikes, and dolls - these popular toy categories are loved by parents and kids across New Zealand. Find your child’s next favourite at The Toy Box.
New Arrivals
Discover the latest arrivals at The Toy Box, featuring new releases from leading toy brands loved by Kiwi families - including favourites like VTech, Crayola, and more. Fresh toys land every week, so there’s always something new to explore.
Hape Toys
Created to inspire play, learn, and explore the world we live in.
Let's pay it forward
100% of your pay-it-forward donation goes to provide our range of products to those in need in our community.
When you check out you have an opportunity to make a difference with a small donation to kids in need.
New Zealand's best online toy store.
We like to think we are NZ's favourite place online to shop for quality Toys, Games, Puzzles, Balance Bikes and so much more.
